Lilly Group
Lilly Group is a property group which primarily deals with tasteful contemporary AirBnb venues in County Durham. I was asked to createa brand identity which represented the style of properties within thegroup and also appealed to their target audience. Sophisticated simplicity was my approach for this project. A delicate,feminine colour palette coupled with modernist layouts and a Seriftypeface give Lilly Group an identity which ties in beautifully with theirproperty offerings.